Out Bound Links - Any link on your web site that points to a different website.
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Wednesday, 8 February 2012
Page Rank
Page Rank - A method developed and patented by Stanford University and Larry Page (cofounder of Google) to rank search engine results. PageRank gives a unique ranking to every page on the internet. The ranking number is based on the number and quality of inbound links pointing at a page.
Monday, 6 February 2012
Reciprocal Link
Reciprocal Link - A link on another person's site that is pointing back to your site in exchange for you linking to their site.
PPC Pay Per Click
PPC Pay Per Click - search engine marketing where the search engine charges your web site on a per click basis for advertising. Often, an auction is held to see who is willing to pay the most for users and win the advertisement until someone is willing to pay more.
Tuesday, 31 January 2012
White Hat
White Hat - The term that describes companies, individuals or programs that engage linking in ethical ways or using ethical practices.
Sunday, 29 January 2012
Robots.TXT
Robots.TXT - A file on a web site in the root directory that is used to control which spiders have access to which pages within a website. When a spider or robot connects to a website, it checks for the presence of a robots.txt file. Only spiders that adhere to the Robots Exclusion Standard will obey a robots.txt command file.
Relevant Links
Relevant Links - A link to another site that has compliments your site's theme, focus, genre or visitors. Relevant linking is practiced by white hat webmasters and will positively affect your site's search engine rankings. Even Google states clearly in their guidelines - "have relevant sites link to yours."
Friday, 27 January 2012
Text Link (Hyperlink)
Text Link - A hyperlink that is comprised of text, in comparison to an image link. Clicking the text will take you to the specified link's target.
Top Links List (TLS)=
Top Links List - lists of the most popular links on your links pages. Link popularity is based on how frequently a link is clicked on by users visiting your links pages.
Thursday, 26 January 2012
Triangular Linking (TL)-
Triangular Linking - Triangular linking A three way link is where Site A links to Site B, Site B links to Site C, and Site C links to Site A. 3 way linking can be done successfully; however, it is frequently abused by black hat webmasters.
Monday, 23 January 2012
Google Spider
Spidering - the process in which a program or automated script browses the Internet in a methodical, automated manner.
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